TARYN ZAMBRANO
Fashion Marketing & Management
Creative Direction
Shopping the Marketing through Abercrombie & Fitch collections curated an understanding of the current financials, global distribution, competitors, the target customer, and existing products of the brand while also including innovative mood boards of additional styles.
While developing a private brand line through Urban Outfitters, I researched the brand's annual revenue, existing product line as well as the details regarding the individual garments, retail competitors, color choices, fabrics, production manufacturers, assortment plan, as well creating the capsule collection garments.
For the Lululemon marketing plan, I captured the brand's identity, and history, along with the digital marketing information while also collaborating with my team.
The restaurant chain, Panera, created an outlet into fashion that was quite interesting. I researched the target customer while projecting the goal and details of the BAGuette bag.
Creating sketches of garments that could be worn at the annual MET Gala was the concept of this project. After ideation through mechanical drawings and deciding on fabric and finishings, I created a digital floral-like garment.
Peloton's marketing strategy gave an understanding of its products and consumer segments as well as breaking down the marketing mix through thorough research.
Creating a pop-up shop for Nike with a twist of customized jewelry on classic sneakers was designed. Tasks included breaking down Nike's company overview, financials, distribution channels, marketing analysis on the channels of sale, identity, and SWOT as well as understanding the target customer.
The goal of this project was to create a sustainable collection approach for Forever 21. My tasks included understanding Forever 21's target customers and the competitors in order to create sustainable hair accessories such as headbands and scrunchies that I had also photographed.